Is your website wrapped in a dope lyric? ⠀
Making sure that your website is aesthetically pleasing is absolutely necessary but you have to be able to Lauryn Hill that thang, too!
You remember the 1998 classic, The Miseducation of LaurynHill, right? Still my favorite album of all time, no skips! ⠀
⠀⠀⠀⠀⠀⠀⠀⠀
Why? ⠀⠀⠀⠀
⠀⠀⠀⠀⠀
Because she did three key things: EMPOWERED, INFORMED & INSPIRED! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Beyond the gorgeous locs, flawless skin draped in white and block parties on New York streets, she had a dope lyric that took you beyond the beauty! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
That’s what your homepage has to do in order to make’em stay!
Components for an X Factor Website
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It has to inform visitors about your offerings, empower them to click “add to cart” and inspire them to come back for more. Much like how The Miseducation of Lauryn Hill empowered us to look for answers within. Or how To Zion inspired us to name our baby boys the same. And not to mention, how she informed us that Nothing Even Matter when you’ve found the right one! Dope lyrics! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
7 Questions to Test Your Websites X Factor
Ask yourself the following when testing your websites X Factor:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Is my headline powerful?
2. Does it give a proper introduction to you and your business?
3. Does it talk directly to those you serve?
4. Does it talk about the problems you solve?
5. Does it sell products or explain benefits?
6. Does it give direction with effective call-to-actions?
7. Are your past clients solidifying you’re dopeness via testimonials?
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you answered “no” to any of those questions, it’s not too late to revamp your copy in order to get clients to put your website on repeat! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Need a resource to help you out? Download my free website copy checklist!
ChecklistcontentCopyLauryn HillTestimonialsThe Miseducation of Lauryn HillWebsite CopyWebsite Copy Checklist
2 Comments
What I love most about Jay, is she’s not afraid to tell you what you need to hear. As any Entrepreneur will know, marketing yourself is always a tougher gig than you first imagine. Even with my kick-ass attitude, I had an About page that was weak and uninspiring. Jay captured the absolute essence of who I am as a businesswoman and translated it powerfully into words. I now have an About page I’m proud of, that reflects my business brand, to share with the world. Nicky Thomas Business Coach Action Strategies I am about to start an email subscriber list and directing people to my website was embarrassing. It wasn’t good to look at, easy to use or inspiring, so I knew I needed to either spend a month and a lot of sanity working out how to make it better or engage someone who could do a far better job in far less time.
Jay sounds like a wonderful talent! Glad you were able to find someone who is capable of capturing the essence of your brand while helping you to further your reach. Copywriters rock!