Enjoy a good game of blackjack? Who doesn’t enjoy the rush you get playing a game of chance every once and a while? I know I do!
Here’s a risk you shouldn’t take: Don’t gamble away a chance to turn a website visitor into a potential customer by failing to capture their email address! Those odds are never in your favor. Instead, take the time to encourage visitors to subscribe to your newsletter, set up an email list and develop an email marketing plan that converts visitors into customers.
Site traffic, like chips in Vegas are nice to have, but they add nothing to your bottom line if visitors aren’t clicking “checkout” at the end of their visit. So double down by creating an email campaign that introduces your business, tells your story and showcases your products or services in a way that makes your “buy” button look like a winning hand.
Now you’re ready to go all-in!