Let me dig into my Kanye bag for one quick second. The early 2000 version that is…
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? No one word should have all that power! ?
Yet, one three letter word is extremely powerful when it comes to content.
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Let’s talk about THE POWER OF YOU!
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Everything about your business should focus on solving your customers problem. Therefore, your copy should speak more about them and less about you.
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Why?
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Customers are more likely to respond to “you” vs “we.”
It’s been scientifically proven that the word “you” is a sales converter which means the use of it leads to $$$ in your pocket. It’s the age-old customer-centric over business-centric approach. If it’s all about “we” meaning your company, when do you have time to focus on the customer? The more you make it about the customer, the more likely they are to respond.
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Who you speak about is often who you care about.
The pronoun “you” lets potential customers know exactly who you care about and who you designed your product or service for. Afterall, customers don’t really care about your business initially. That’s a relationship that has to be nurtured. At first glance, customers want to know how you can help them; so make it easy for them to see how you can solve their problem by speaking directly to them.
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Personalization is key!
Depending upon the delivery method of your content, it’s likely you won’t know your potential customer on a first name basis. Therefore, “you” personalizes the experience for the customer.
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Example of “You” VS “We”:
Bad: “We know time is valuable.”
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Good: “Your time is valuable; you deserve to spend it doing the things you love.”
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See the difference?
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Couture Tip: Limit “we” and go dumb on “you.”
